Joining me on The Debra Shepherd Podcast this week is Visibility and Brand Strategist, Content Marketer, and host of the Happily Visible Podcast, Mel Elsbeth.
With a career spanning global brands like Breitling and Davidoff. Mel specialises in helping holistic coaches and creatives find the words, the courage and the joy to talk about their work.
Born in East Germany to parents who marched in the 1989 peaceful revolution that brought down the Berlin Wall, Mel grew up watching people who refused to be invisible - and spent twenty years doing the opposite. Behind global brands and impactful startups across Australia and Europe, Mel found comfort in being the background whisperer. Never the face.
Now, through Happily Visible and her founder marketing agency SunnyChapter, Mel helps women articulate their expertise and turn their own words into interview-driven personal branding content.
Mel’s belief: The best marketing is not created. It’s uncovered.
In this episode, Mel shares her business story. We talk about visibility, storytelling, creating space for yourself, and why the best marketing isn’t created; it’s uncovered.
Highlights
Mel talks about following her heart and her inner calling and what creating a meaningful life and business means to her.
Learning to trust your inner guidance even if you don’t know what’s coming next.
Mel shares her story and why she started her business, SunnyChapter.
The fear of being visible. Mel’s visibility experiment and her path to being happily visible.
Owning your gifts and your experience and how hard it can be to put the I in front of the sentence.
Storytelling, vulnerability, and how to decide what stories to share.
How Mel creates space for herself.
Links and Resources
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